THE UNFAIR ADVANTAGE
OUR BELIEF SYSTEM
Communication landscape
People believe people more than brands
Attention economy
Make it epic, make it count or risk being ignored
Context
Because the platforms we use are primarily social, we purpose-build our content that way
Experience set
We’ve worked with Sir Richard Branson, Caspar Lee, Minnie Dlamini, DJ Zinhle, Bryan Habana, the All Blacks, Maps Maponyane and 100s of other personalities and influencers
Metrics obsessed
We measure performance doggedly and have achieved organic reach of over 90-million on our best (global) campaigns
Arye Kellman
Managing Director
084 5815479
aryek@thetilteffect.com
Jeanine Rainier
Deputy Managing Director
072 4892757
jeaniner@thetilteffect.com
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